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Monday, December 10, 2007

Successful Book Marketing and a Book Giveaway Winner

Last Wednesday, I introduced Kamilla Reid's self-published book, The Questory of Root Karbunkulus. To be truthful, I haven't had a chance to read her book yet. But since she sent me a copy to give away to one of my readers, and it's the holiday season, I figured this is a good time as any to host a Book Giveaway.

I also wanted to start a discussion on things authors can do to market their books. If you're interested to see what Kamilla has done to market her books, go here. Authors, whether they are self-published or through a traditional publisher, need to market their books. And with this one common denominator, I thought it would be interesting to find out what kind of creative book marketing ideas people came up with. Here is the link to all of the comments. Or if you just want to read the marketing ideas, read onwards.

m. thompson said...
Everyone uses bookmarks, because they're cheap. But it does nothing to really distinguish a book.I'm thinking a calendar or a cool magnet would be great.

PJ Hoover said...
Group marketing like The Class of 2k7.

Minh Le said...
Start a (hopefully) unfounded rumor that your book has veiled references to Satan worship... send memos to the 700 Club, Bill O'Reilly, Ann Coulter, etc. Once the book starts getting banned in libraries across the country, interest will go through the roof, sales will skyrocket, you'll be interviewed on NPR and maybe even get a mention on the Colbert Report! Hey, it worked for Harry Potter...

Anonymous said...
Ha! Minh Le is hysterical! I've always wondered about self-publishing--it has such a bad rap. This is one of those tempting things you want to look at, but shouldn't because self-publishing is considered a no no if you want to be taken seriously in the publishing world. The book trailer is pretty impressive. It really makes alot of book trailers look really lame, no? I like how Stephenie Meyer did all those proms for Twilight.

Brian Mandabach said...
That trailer is very WOW! I had a contest for best trailer, but since the book hadn't come out yet (I wanted it before release) I provided a script and image ideas to choose from. I don't think that worked so well because, though I have one really nice trailer, I can't figure out how to upload it. (file too big)I also had some really cool t-shirts made, and I give them, along with books and cd's of the books "soundtrack" away when I do school visits. Not sure any of this stuff helps, but it is kinda fun. (NOTE: If anyone knows how Brian can upload the file to YouTube, please contact him through his blog.)

Readablefeast said...
Using social media to market the books is something I teach writers about. One of the ideas I would like to see used more often is creating a MySpace page not only for the book/author but for a book's fictional characters as well. If the book is for young adults/teens, this would be very effective. Having a character "guest post" on the author's blog would also be a lot of fun both for the author and their readers. I'd love to see some conversation between the readers, the author and the characters and a blog, Facebook page, or MySpace page would be a great place to start. Podcasting and doing video on YouTube would be a good idea, too. The only downfall is that these types of efforts could be time consuming, so if the author had a budget, I would recommend them hiring someone to write it with them overseeing things to make sure the reader would pick up on the character's voice. Imagine the feedback the author would get for the followup book!

caryn said...
I really like it when authors tie their book into a scholarship or donate a percentage of their sales to a charity. I'm not sure how it really works out financially though, especially when you hear that books don't always earn what they're supposed to.
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Aren't these ideas wonderful? Thank you, everyone who shared an idea. I'm sure you helped someone who is searching for some good book marketing strategies. If anyone wants to add another creative marketing idea, please feel free. I'll add your comment into the post. In the meantime, I'm going to announce the winner of The Questory of Root Karbunkulus. Minh Le, you're the winner. E-mail me your snail mail address to hipwritermama at comcast dot net. Congratulations!

1 comment:

Minh said...

Awesome! Maybe this is a sign that I should write that children's book with thinly veiled references to Satan? I will call it: "The Devil, Where's Dada?" and I'll get in touch with Meryl Streep about the film version.

Thanks for holding the contest! Woohoo!